20. ADVERTISEMENT

*Definition
Advertisement is an information for persuading and motivating people so that they will attract to the service and the things that are offered or informed.

*Function of advertisement
- promotion
- communication
- information

*In making advertisement, keep the following points:
- Using the correct or suitable words
- Using the interesting and suggestive expressions
- Text of advertisement should be directed to the goals

*Content of advertisement
- Objective and honest
- Brief and clear
- Not allude group or other producer

*Kinds of advertisement
- Family advertisement
- Invitation advertisement
- Sponsored advertisement
- Request advertisement
- News advertisement

*Media of advertisement
- By television
- By radio
- Billboard
- Leaflet
- Pamflet